The Journey Continues to Find Adoptive Families Across the Country.
To mark the theme of ‘The Journey’ a new short film, set onboard a train, follows the stories of three adoptive families on their travels, reflecting on the ups, downs and detours of their lifelong journey.
The campaign raises awareness of modern adoption and showcases the diversity of adoptive families today, showing that the journey to a family is not always a traditional one.
Just like adoption, trains connect people to one another and act as a fitting metaphor for the adoption journey – one that is full of adventure, chaos, and love. Each family explores how, just like all families, adoptive families come in all shapes and sizes and go through ups, downs and detours during their lifelong journey – but ultimately the experience has been positive and definitely worthwhile.
The films feature a diverse range of parents and children, including Andrew, a former social worker and loving adoptive father to his adult daughter Carla; Rachel, an adopter, and her supportive social worker Becky; and Angela, a single adopter, and her adult daughter Hazel.
The campaign will show adopters that they are not alone by highlighting the people who play a significant role in each family’s lifelong journey and makes each experience unique – from foster carers and social workers to birth families and the adoption community.